Printzware was born out of years of frustration in dealing with out of the box software for a personalised baby card website we previously operated. Over the years we tried numerous suppliers but never managed to find a solution that could fulfil our needs in terms of the backend and user experience.
In mid 2014 we finally decided to build our own software that was to be driven by exceptional user experience. Whilst building the platform we noticed that over 80% of online gift companies didn’t provide a greeting card option to accompany the gift.
We set out to build up a portfolio of card designs and our first product to market was the personalised greeting card plugin that came with over 2000 cards instantly available.
Our clients were so impressed with the uptake by their customers and also live personalisation on our cards that they requested the ability to present other products in a similar way.